Frase

The table below is from Frase’s official pricing page checked on September 29, 2026. The current page exposes plan capabilities and usage boundaries but not the recurring platform prices in its directly readable plan content. G2’s provider-supplied profile displays a $49/month Starter figure; verify the current checkout or sales terms before treating that as a live quote. Taxes, future changes, usage policies, and enterprise terms may alter the final cost.

Plan	Current public price signal	Public limits and positioning
Starter	Not exposed on the current official plan content; G2 displays $49/month from provider-supplied pricing	1 seat, 1 site, 10 articles and 50 audit pages/month; ChatGPT and Google AI visibility
Professional	Not exposed on the current official plan content	3 seats, 5 sites, 40 articles and 250 audit pages/month; Perplexity and crawler monitoring
Scale	Not exposed on the current official plan content	5 seats, up to 10 domains, 100 articles and 1,000 audit pages/month; Claude and Gemini visibility
Enterprise	Custom	Custom seats, domains, limits, API access, white-label reports, portal, SSO/SAML, account management, and SLA

The pricing page also adds a separate FraseCMS cost boundary: hosting is included up to 100,000 page views/month, while a branded Basic tier is $19/month and Pro is $99/month on top of the platform plan. The current page does not expose the earlier platform-price matrix in the directly readable content, so buyers should not carry forward older annual-equivalent figures without checking the account or checkout.

The current pricing page documents the no-card trial as Professional’s full feature set, capped at 5 articles, 50 audit pages, 25 AI prompts, and up to 3 seats. Professional and Scale include optional pay-as-you-go capacity, off by default; the page shows $5/$4 per extra article, $0.50/$0.40 per audit page, and $0.25/$0.20 per AI prompt respectively. Buyers should still confirm live plan prices, prompt allowances, retention, and billing before purchase.

Frase’s pricing page also positions the agent as able to publish on every plan when enabled, while Content Guard defaults to approval before a fix is republished. That distinction matters for publishing governance: the platform supports automation, but the safest evaluation should test permissions, rollback, and approval behavior rather than assuming every workflow is fully autonomous.

Evidence snapshot

Source	Public signal	What it supports	Confidence
G2 Frase reviews	4.8/5 from 310 reviews when checked September 29, 2026; the platform summary praises ease of use and time savings but mentions occasional irrelevant AI output, subscription issues, high cost, and editing difficulty	Directional usability and workflow themes for the broader product, not GEO outcomes	Medium; verified review-platform sample, but product page content is vendor-managed and GEO-module evidence remains limited
Capterra Frase profile	4.8/5 from 335 reviews; page updated September 8, 2026; lists $49 starting price and a free trial	Current third-party rating signal and broad product context	Medium; provider data and platform-mediated reviews can lag or differ from official billing presentation
Daily AI Reviews hands-on test	August 2026 re-test ran five article generations and found the AI draft useful but requiring editing; no deep internal links reproduced on the trial, while the reviewer confirmed the 5-article/50-audit-page/25-prompt trial cap and plan-gated internal linking	Concrete workflow friction, trial limits, and a bounded independent observation of output/link behavior	Medium; affiliate-disclosed practitioner test, limited sample, and not evidence of citation or ranking lift
Frase official pricing	Current page exposes Starter/Professional/Scale/Enterprise packaging, plan limits, a 7-day no-card trial, FraseCMS 100,000 free page views, $19 Basic, $99 Pro, and optional overages; recurring platform prices were not exposed in the directly readable plan content when checked September 29, 2026	Current commercial boundaries and vendor-described capabilities; price requires checkout/account verification	High for displayed terms; incomplete for live platform price
Frase AI Visibility tracking	Current feature page says Frase tracks prompt-level share of voice and competitor benchmarks across named engines, updates daily, exposes the underlying answer text, logs AI-crawler visits, and alerts on meaningful visibility changes; checked September 29, 2026	Existence and intended workflow of the monitoring feature; direct product claims do not independently prove citation accuracy, representative sampling, or business outcomes	Medium; official product evidence
Frase API and MCP documentation	API and MCP can automate research, SERP analysis, site audits, and AI visibility checks	Technical integration availability and workflow scope	Medium-high; entitlement and rate limits remain plan questions

Recurring positive themes

The directly checked third-party evidence is favorable on the broader content workflow, but it is not GEO-specific. Capterra’s previously recorded profile showed 4.8/5 from 335 reviews and was updated September 8, 2026, while G2 showed 4.8/5 from 310 reviews on September 29. G2’s generated summary praises ease of use and time savings but flags occasional irrelevant AI output, subscription issues, cost, and editing difficulty; one visible long-term review also raises concerns about legacy/lifetime-deal treatment and paid product transition. A separate August hands-on test ran five article generations and found the writing useful as a draft but requiring careful editing; it also reported that deep internal links did not reproduce in the trial. These signals support directional usability and workflow claims; they do not validate AI citations, rankings, traffic, or revenue.

• Research and drafting in the same workspace
• A guided optimization process rather than a blank editor
• Multiple domains, seats, and publishing integrations on higher plans
• A bridge between traditional SEO content work and newer GEO tasks

The same G2 material flags repetitive or generic AI suggestions, slower editing on larger documents, and limited customization for niche topics. These signals support directional usability and workflow claims; they do not validate AI citations, rankings, traffic, or revenue.

Recurring concerns and tradeoffs

• Review-platform evidence for the specific GEO and AI Visibility modules is limited; the visible third-party feedback is mainly about the broader SEO/content workflow.
• The last recorded Capterra profile showed 4.8/5 from 335 reviews and a $49 starting-price signal, while the current official page no longer exposed a directly readable platform-price matrix; preserve that evidence boundary rather than carrying forward the old annual-equivalent figures.
• Plan caps can become the practical constraint for agencies and high-volume teams.
• Vendor-described AI visibility features do not establish improved citations or business outcomes.

How much should buyers trust the evidence?

Trust the official pricing page for the listed commercial terms, but treat feature marketing as Level C evidence: it establishes what Frase says the product does, not whether the feature produces a durable external result. Treat broader Frase reviews as evidence about the overall product experience only. They should not be silently applied to GEO tracking, AI citations, or AI-attributed revenue.

AICiteKit interpretation

Frase has a credible content-operations use case and a comparatively weak public evidence base for its GEO-specific outcomes. The buying decision should turn on whether the trial produces reproducible, inspectable evidence for the team’s own prompts and markets.

What to verify during a trial

1. Run a fixed prompt set across the exact AI surfaces included in the chosen plan (Starter: ChatGPT/Google AI; Professional: add Perplexity; Scale: add Claude/Gemini as displayed).
2. Open the underlying answers and citations, not only the aggregate GEO score.
3. Record model, region, language, date, sampling frequency, and refresh behavior.
4. Test an article through brief, draft, optimization, review, and publishing permissions.
5. Measure how many articles, prompts, audit pages, domains, and seats the team consumes in one cycle.
6. Export the evidence and ask whether it can be joined to GSC and analytics without implying causal revenue attribution.

• Frase — product positioning, workflow, integrations, AI visibility, and multilingual claims; checked September 29, 2026.
• Frase pricing — current plan packaging, limits, trial terms, FraseCMS, and overage behavior; recurring platform price was not exposed in the directly readable plan content; checked September 29, 2026.
• Frase AI Visibility tracking — daily tracking, answer-level visibility, competitor share of voice, alerts, and crawler monitoring claims; checked September 29, 2026.
• Frase API and MCP documentation — vendor documentation for automation scope; checked September 29, 2026.
• G2 Frase reviews — current 4.8/5 rating from 310 reviews and broader workflow themes; checked September 29, 2026.
• Daily AI Reviews Frase hands-on test — affiliate-disclosed August 2026 re-test of five article generations, trial caps, and internal-link behavior; used as bounded workflow evidence, not outcome proof.
• Capterra Frase — independent review profile, rating/count, pricing signal, and commercial disclosure; checked September 20, 2026.

Evidence confidence: High for the displayed official plan terms; medium for broader independent workflow feedback; low for any claim that Frase’s GEO features cause improved citations or business outcomes.

AICiteKit interpretation: Frase is worth testing for teams that need content execution plus a GEO layer. It is not a substitute for a reproducible measurement design, independent evidence, or a specialist analytics stack.